Company Pays Per Click
The insurance company I work for decided to branch into the travel insurance industry and needed a way to advertise the new product available. The marketing team found a website that offered a travel insurance comparison where people could get a listing of all insurance companies that offered a product that met their needs. My company was interested in this option because our company does not have to pay an upfront or flat fee to be part of the website. We only have to pay when an interested person clicks on the company link for the price bid offered on insurance. The process was economical for our company and increased the insurance sales.
